Reed Technology Solutions, formerly known as Proud Development is a software security and engineering company based out of Northern Pennsylvania. ReedTech needed a new logo to suit their new name. Previously, their logo was a cougar face with purple and gold type. The client wanted to keep a similar color scheme.
THE PROCESS: Initially, after doing research on the company name I created two concepts. One was to use imagery of a reed plant, and another was to incorporate their old concept of a cougar face.
Collaborating with another designer, Amanda Amodeo we used a circular logo with flat colors and reed plant imagery. .